The Fruit Of The Bean

Despite the worldwide popularity of traditional coffee beans the berry of the coffee plant has been largely overlooked. The Antioxidant and nutrient packed coffee berry is the bright red, fleshy fruit that surrounds the bean. Up until now, farmers who harvested coffee beans threw away and destroyed the fruit because there was no demand or research for its use, and the pulp was extremely perishable. Over the past four years, one found a way to harvest, transport and extract the pulp to create one Coffee Berry, and thus re-invent the way consumers view (and consume!) coffee today.